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Unexpected Words to Avoid When Marketing Your Rentals Online

By Utopia Management

Like most owners you may be aware of how to market your San Diego rental property on Craigslist,, and other websites but did you know that there are words you should AVOID at all costs when marketing your rental online?

Yes, it’s true that there are certain words that you don’t want to use when marketing your rental property on the internet and in this issue of our San Diego property management tips we’re going to provide you with a list of those words so you don’t use them.

Words to Not Use When Marketing Your Rental

Cozy – Although it’s a common word that many people use when marketing rental listings online, cozy is one of the top words to not use because it makes people think that the rental property is small.

Breathtaking – It doesn’t matter if your rental property is in Downtown San Diego, La Mesa, Pacific Beach, or Del Mar, this word is often over-used and ignored by renters, because they are mainly searching for properties based on price more than anything else.

Nice – You may think your rental property is nice but to the reader, the word nice sounds boring and doesn’t offer anything appealing. Instead of using this word, consider going back to the “drawing board” and thinking of more descriptive words to describe your rental instead.

Unique – This keyword can also make people think of anything from a bad neighborhood to a quirky old home which hasn’t been updated in 30 years. To avoid the pitfall of using “unique” in your rental description try using better keywords which more accurately describe what your property offers.

Professional Property Management Can Help

Need help professionally marketing your rental property? We specialize in all aspects of property management including rental property marketing, home management, customer service, rent collection and more!

To learn more about the services we can offer you contact Utopia Management today by calling us at (858) 598-1111 or connect with us online.

Elly Johnson stands at the forefront of content research and online branding at Utopia Management. As the Content Marketing Manager, she delves deep into understanding local real estate and rental markets, fueled by her passion for travel and keen research skills. Elly is dedicated to empowering individuals with the knowledge they need to make informed decisions about where to reside. A proud alumna of the University of South Florida, located in the vibrant heart of Tampa Bay, she holds a Bachelor of Arts in Psychology. Her academic background and extensive travel experiences uniquely position her to provide insights that resonate with diverse audiences.

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