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Elly Johnson stands at the forefront of content research and online branding at Utopia Management. As the Content Marketing Manager, she delves deep into understanding local real estate and rental markets, fueled by her passion for travel and keen research skills. Elly is dedicated to empowering individuals with the knowledge they need to make informed decisions about where to reside. A proud alumna of the University of South Florida, located in the vibrant heart of Tampa Bay, she holds a Bachelor of Arts in Psychology. Her academic background and extensive travel experiences uniquely position her to provide insights that resonate with diverse audiences.
In California, 2023 is turning out to be in favor of the renter. The housing market has been decelerating for the last two years in the wake of the pandemic, which is adding competition among California landlords. On top of that, the number of available units is the highest it’s been in about two years. So, what’s really going on in the state that …
Internet listing services (ILS) are a key component of a varied marketing strategy. In addition to channels such as property websites, social media, and paid ads, you should be incorporating listing sites like apartments.com into your rental marketing plan. These methods attract qualified prospects, who can then potentially be converted into residents. ILS sites such as Zillow, RentCafe, and ApartmentList are vital due to …
The quality of your tenants can have an immense impact on the profitability of your rental properties. And once tenants have moved in, you can’t simply have them move out. Conducting a thorough tenant screening process and being selective with who you let rent your properties is essential if you want a successful investment. Many property owners have faced negative consequences for overlooking warning …
For the last three years, Los Angeles County has upheld eviction protections if renters are unable to pay rent due to the pandemic. However, as the county’s COVID-19 emergency comes to an end on Friday, so too will these vital protections. Local elected officials, including L.A. Mayor Karen Bass, as well as homeless service providers are preparing for a potential surge in evictions throughout …
Upon the vacancy of a rental property, certain immediate actions are necessary, regardless of whether the lease has ended and the tenants have departed, or if the property was abandoned due to eviction or an unplanned move-out. Some tasks may be apparent, while others could catch you off guard, such as discovering a tenant’s abandoned pet. While this may seem like an unlikely event, …
City officials in Oakland have announced plans to ease the pandemic-era ban on evictions, which has faced intense opposition from property owners. The City Council is expected to consider an ordinance to end the tenant protections, during a committee meeting on April 11, 2023, followed by a full council meeting next month. The new proposal would allow landlords to evict tenants who don’t pay …
The rental market hasn’t slowed down as we come into the new year. Nevertheless, economic challenges and seasonal changes have led to a deceleration in some regions, while others have gained popularity among renters. A recent RentCafe study revealed that rental markets in the Northeast climbed the ranks in terms of renters’ preferences, joining Sun Belt metro areas that maintained their strong appeal. The …
The rental housing industry is not immune to fraudulent activities, as there are individuals who try to circumvent the systems in place for personal gain. From fake paystubs to fraudulent support animal documentation, to synthetic ID and application fraud, rental housing teams face a range of potential scams on a daily basis. It’s extremely important to employ advanced tenant screening methods when accepting applicants …
If you’re looking into your next investment property, it can be tricky to decide between multifamily and a single-family home. To boil it down, our advice is that houses are only profitable when you get a good deal, but apartment buildings are profitable by design. Of course, that doesn’t mean apartments are always better. Houses can be a great investment if you get a …
If you’re visiting San Luis Obispo, you better come hungry. SLO has a plethora of great food options, many of which you won’t want to miss. If you’re not sure where to start, try these options: Deli Sub Sandwich San Luis Obispo is renowned for its deli scene. Perhaps it’s due to its college-aged, on-the-go population, but be sure to try a deli grinder …
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