Blog Author: Elly Johnson

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Elly Johnson

Elly Johnson stands at the forefront of content research and online branding at Utopia Management. As the Content Marketing Manager, she delves deep into understanding local real estate and rental markets, fueled by her passion for travel and keen research skills. Elly is dedicated to empowering individuals with the knowledge they need to make informed decisions about where to reside. A proud alumna of the University of South Florida, located in the vibrant heart of Tampa Bay, she holds a Bachelor of Arts in Psychology. Her academic background and extensive travel experiences uniquely position her to provide insights that resonate with diverse audiences.

3 Modern Strategies for Virtual Property Marketing 

02 Feb 2021

Instagram Engagement  Marketing via social media has become increasingly popular in recent years, and now, it may in fact be the most effective way to reach potential customers. Of all social media sites, Instagram is possibly one of the best social media sites for business marketing. Not only because it is one of the most widely used, but because it relies heavily on visual …

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Most Desirable Amenities for Multifamily Complexes in 2021

26 Jan 2021

The new year has brought a new way of living and new standards for rental property complexes. Constant changes in technology and the impacts of coronavirus have given renters new expectations for the kinds of amenities they want to see in multifamily housing in 2021. These are the most important amenities to attract tenants and maximize monthly profits in your rental housing complexes: Wi-Fi and …

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Understanding Condo Rules and Regulations

18 Jan 2021

The extent of differing condominium association rules, regulations, and governing documents can be a challenge to keep up with. Understanding them and knowing what the ramifications of bylaws being violated are, is crucial for board members and condo residents alike. Here, we have summarized and simplified condominium bylaws, declarations, rules, and regulations. Condominium declaration Darren Robertson, a Northern Virginia Condo Realtor, told us, “A …

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Sustainability in the Rental Market

14 Jan 2021

As we continue to see the beginning of the potentially irreversible impacts of climate change, sustainability and environmental conservation have become more important than ever. Not only are we witnessing record-breaking high temperatures and natural disasters, but the COVID-19 pandemic could be a window into our future if we do not limit our carbon emissions. A warming climate creates a better environment for viruses …

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Yearly Maintenance Checklist for Rental Property Managers

06 Jan 2021

For rental owners and property managers, it is important to perform regular property maintenance and upkeep all the time. However, once a year you should also conduct a more in-depth inspection to ensure no damage or issues have gone unnoticed. You can hire a professional to conduct the inspection, which is highly recommended if you have multiple properties. Of course, if you have a …

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City Profile: Cerritos

22 Dec 2020

Sitting southeast of Los Angeles, Cerritos is a small city among many others that make up the Gateway Cities in Los Angeles County. It lies just northeast of Long Beach and west of Anaheim. Cerritos, which translates from Spanish to “little hills”, was originally known as Dairy Valley for its numerous dairy farms. Now Cerritos is a quickly growing city that is drawing attention …

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Poll Data Shows Renter Preferences and Trends After 2020 Pandemic

17 Dec 2020

As we all know, 2020 has been a year of many changes. The COVID-19 pandemic has altered how we work, live, and communicate. This also means the pandemic has had an influence on the housing market and rental trends. A recent survey conducted by Appfolio reveals the opinions of renters from across the United States on moving, property location, and technology in the leasing …

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What Constitutes a Maintenance Emergency?

24 Nov 2020

One of the benefits of renting property is not having to worry about hiring maintenance services. Your landlord or property manager provides complimentary routine maintenance and responds to maintenance calls. They should also offer a 24-hour call line in case of emergencies. While this service is essential and designed to benefit you, it is important to not abuse an emergency service line. Sometimes it …

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To Sell or To Rent? That is the Question

03 Nov 2020

So you’re looking to move out of your home, onto (hopefully) bigger and better things. You’re probably struggling to figure out what to do with your house: do you sell your real estate and let go, or turn it into a rental property? Well, the short answer is, it depends. You have to consider your financial ability, lifestyle, and the opportunities your property has …

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10 Best Ways to Upgrade Your Home on a Budget

28 Oct 2020

We all love the feeling of house renovations and upgrades, right? They make the house look young and refreshed, and they are also an essential way to improve the value of your home for renting or selling. However, many of us cannot afford major renovations every year. There are a variety of small-scale upgrades and design tricks you can utilize to update your home …

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