Blog Author: Elly Johnson

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Elly Johnson

Elly Johnson stands at the forefront of content research and online branding at Utopia Management. As the Content Marketing Manager, she delves deep into understanding local real estate and rental markets, fueled by her passion for travel and keen research skills. Elly is dedicated to empowering individuals with the knowledge they need to make informed decisions about where to reside. A proud alumna of the University of South Florida, located in the vibrant heart of Tampa Bay, she holds a Bachelor of Arts in Psychology. Her academic background and extensive travel experiences uniquely position her to provide insights that resonate with diverse audiences.

Tips for Marketing Your Rental Property Online 

21 Oct 2020

In a time when online interaction and long-distance networking is becoming essential to daily life, utilizing the Internet and social media is necessary for marketing a rental property anywhere. If you want to rent out your properties effectively and don’t want to hire a marketing company, you need to build a virtual community. Growing a network and online presence takes time and persistence, but it …

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How to Take Professional Grade Real Estate Photos

16 Oct 2020

Impressive real estate photography is extremely important if you’re looking to rent or sell a property. While it may seem like a superficial aspect of the selling process, amazing, eye-catching pictures can actually sell you property over 30% faster than average or low-quality images. With the growing dependence on virtual sales and interactions, property photos are becoming even more important and competitive. Of course, …

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Most Important Clauses to Include in Your Lease

28 Sep 2020

Building a lease can seem like an overwhelming task, as there is a lot of pressure to ensure you have sufficient information that protects you and your property throughout the renting term. The best way to write a lease that is suited to your property is to work with your property management company. At Utopia, we gladly work personally with our clients to help …

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Know These 13 Things Before You Sign a Lease

08 Sep 2020

Whether you’re renting an apartment, condo, duplex, or full-sized home, there are a number of important things to consider before signing a lease. It is vital that you read the lease carefully and in full before you agree to anything. You should be fully aware of the terms that your landlord will be holding you to. Additionally, you have the option to negotiate any …

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Landlord Tips for Renting to College Students

04 Sep 2020

Rental properties in college-oriented areas or near universities are popular hotspots that can be a smart investment for renters. However, there are many risks associated with renting to university students. It’s important to be aware of these risks and adjust your renting style accordingly. This protects your property and ensures you have a successful renting experience.   What are the risks?   College students are inexperienced …

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Get Off My Lawn: How to Protect Your Lawn from Weeds, Pests, and Intruders

31 Aug 2020

Achieving the ideal beautiful lawn and maintaining it consistently often seems like an impossible task. However, having a well-kept lawn is extremely important not only for property value, but for your enjoyment and security inside a home. Whether you are a landlord maintaining your rental property for active tenants, a homeowner actively showing your property, or renting a house that offers minimal or no …

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5 Apps Every Property Owner Should Have On Their Phone

24 Aug 2020

As a property owner, a typical day can seem exhausting. There always seems to be something that needs your attention. Especially when you have properties in different locations, you will need extra help to keep track of everything. Luckily, your mobile phone may offer solutions to help you stay in control. There are many mobile apps to aid property owners with things like marketing …

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Showing Property During COVID-19

19 Aug 2020

With the COVID-19 pandemic still ongoing in the United States, it has become vital to adopt safe and cautious practices when interacting with potential renters. Although most interaction can be done virtually, it is still necessary to allow applicants to tour the property. Luckily, with these thorough precautions, you can show your rental properties safely. Not only will this protect you and your employees, …

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Tell Tale Signs of a Phenomenal Property Manager

05 Aug 2020

Finding the right property management company can be difficult. There are many to choose from, and most of them claim to offer the same services. How do you know which one is the best fit to trust with your investments? Here are some of the key aspects of a property manager that goes above and beyond to provide spectacular service. Transparent A trustworthy property …

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Climate Change Impacts on Coastal Real Estate Value

31 Jul 2020

Although climate change continues to be debated in national political discussion, the effects of the global trend of warming temperatures are already being recorded. One of the largest and nearest impending impacts of climate change is rising sea levels. We’ve been recording sea level rise for over a century, and trusted climate models predict that we could see a rise of 3 to 7 …

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