Choosing Rental Amenities Your Tenants Will Use

Choosing Rental Amenities Your Tenants Will Use

Johana Williams By Johana Williams · Reviewed by Peter Evering ·Mar 2020 ·8 min read

Choose rental amenities that residents will use and that you can keep in good repair. Start with what people need and what fits your building. A reliable laundry room or internet connection may deserve attention before a pet spa or a new fitness studio. Include running costs in the decision.

High-end features are options, not a shopping list every owner needs to complete. Before committing to a project, find out whether a smaller improvement would solve the same problem.

Assess demand at your own property

Ask residents which existing features they use, what frustrates them and which proposed changes would help. Give them room to suggest something you have missed. Review maintenance requests, showing feedback and the condition of amenities already in place.

Separate a general expression of interest from likely use. For an electric-vehicle charger, ask about charging needs and parking arrangements. For a fitness room, ask about equipment and usable hours. Avoid collecting unnecessary personal details; you are assessing the facility, not choosing which kinds of people belong in the building.

Compare nearby rentals with similar unit sizes, condition and rents. Note whether an amenity is included, optional or charged separately. A feature advertised by a competing building does not establish that residents use it or that it earns a rent premium. Likewise, nearby gyms and parks may be worth mentioning accurately without recreating them on your property.

Budget for the life of the amenity

Get written estimates that separate installation from recurring expenses. Allow for utilities, cleaning, repairs, inspections where applicable, insurance, software subscriptions and eventual replacement. Decide who will handle complaints and outages before adding another service.

Ask what happens if use is lower than expected or a supplier stops supporting the equipment. A smaller pilot may be useful where the project allows it. Measure actual use and maintenance effort before expanding.

Do not build your budget around a survey’s willingness-to-pay figure or assume a new feature will produce a particular rent increase. Review any proposed charge or lease change against the property’s existing agreements and applicable law before making an offer to residents.

Shared laundry versus in-unit laundry

Start by asking whether residents need on-site laundry and which arrangement they would use. Shared machines offer a common facility; in-unit machines let residents do laundry inside their own homes. Neither option belongs in every building. Compare available space and the work needed to install and maintain each choice before selecting equipment.

For shared laundry, review the route to the room, opening hours, likely peak demand and how residents report an out-of-service machine. Budget cleaning, servicing, utility bills and replacement, and assign responsibility for each. If machines take payments, include payment-system charges and a refund process. Usage fees are revenue before those expenses, not guaranteed profit.

For in-unit laundry, have a qualified installer review each proposed location against the chosen model’s installation instructions. Obtain a quote covering the space, utility connections and any venting the model requires. Decide who arranges repair access, pays utility costs and replaces the machines. Do not buy equipment on the assumption that an unused closet is already suitable.

Compare resident interest and total costs for both options. A clean, dependable shared room may meet the need without installing machines in every unit. If residents prefer in-unit laundry, weigh that preference against the quotes and space you would give up; it does not establish a rent premium.

Shaded seating and pergola options

A modest outdoor seating area may suit a small multifamily property better than a staffed recreation facility. Ask whether residents would use a table and chairs for meals or visits, and review shade at the times they expect to use it. Consider privacy, noise near windows, the walking route and who will clean the space.

Compare movable seating in an existing suitable space with a permanent pergola project. Have a qualified professional assess the location, installation plan and applicable approvals before construction. Include furniture, site work and upkeep in the quote, and budget cleaning, repairs and eventual replacement. Adding a pergola does not automatically make the area comfortable at every time of day.

Set out hours, access and any booking arrangements before opening a shared seating area. Review actual use and complaints after it opens. The point is a practical place residents can use, not a promise that a gathering space will create a community or increase rent.

Pet facilities that fit the space

For a property that welcomes pets, waste stations and a maintained walking area may be a practical starting point. A fenced exercise area needs enough usable space, secure gates, drainage, cleaning and a plan for noise. Consider its distance from neighboring windows and other common areas.

A pet-washing station adds plumbing, drainage and cleaning work. Before installing one, check resident interest and obtain estimates for both construction and upkeep. Grooming services or a staffed pet spa need a separate operating plan; they are not a routine next step for every apartment building.

Pet ownership does not tell you whether someone will be a responsible tenant. Keep the amenity decision separate from assumptions about applicants. Also distinguish pet policies from disability-related accommodation requests. Federal reasonable-accommodation rules require necessary reasonable changes to housing rules, policies, practices or services to provide equal use and enjoyment. The regulation includes an example involving an exception to a no-pets policy.

Accessibility and everyday usability

Walk the route to a proposed amenity. Look at gates, steps, door hardware, lighting, seating and signs, as well as the feature itself. Invite feedback on barriers in existing spaces and have a qualified professional assess applicable accessibility requirements before altering common areas.

A smart lock or an app-based booking system can create a new obstacle if it becomes the only way to enter or reserve a space. Plan for residents who cannot use the app, a lost phone and a system outage. Accessibility is not simply a luxury feature to advertise; federal reasonable-accommodation requirements also apply to the use of public and common areas, as described in 24 CFR § 100.204.

Connectivity with clear service responsibilities

Before offering building-wide internet, compare service availability, coverage, contract length, installation work and support arrangements. Test the places where residents will use it. Shared Wi-Fi in a lounge and a connection inside each apartment are different services.

Make clear who pays, who handles an outage and whether residents have other provider options. If the cost is included in rent, describe it as included rather than suggesting the service costs nothing to provide. Do not assume a cable bundle is cheaper or that including internet removes your support responsibilities.

Have the provider explain how resident connections will be separated from building-management devices and guest access. Promise only the service you have arranged; an advertised speed alone does not describe coverage or reliability throughout a building.

Fitness spaces you can keep in service

Start with demand and available space. A modest room with equipment residents will use may be more workable than a large studio with scheduled classes. Assess ventilation, cleaning, equipment servicing, access controls, noise and insurance with the relevant professionals.

Classes introduce scheduling and instructor responsibilities. Outdoor courts need a plan for hours, lighting and neighbors. Include these tasks in the budget rather than treating them as incidental. Repair and maintain existing facilities before advertising an expanded fitness offering.

EV charging and smart devices

For EV charging, first establish who needs access and whether spaces are assigned or shared. Ask an electrician and the utility to assess electrical capacity, equipment location and installation requirements. Review required approvals, accessible routes, electricity billing, network fees and repair support before choosing hardware.

Set out how drivers will reserve or share the charger, how long they can occupy the space and what happens during an outage. Do not assume public charging nearby meets residents’ needs, or that every property needs the same number of chargers.

Smart thermostats, locks and lighting can add useful controls when they suit the existing systems. Check compatibility, ongoing subscriptions, resident control and how long the manufacturer will support the device. Plan for batteries, offline operation, resetting devices between tenants and removing a former resident’s access. Avoid devices that give management unnecessary access to residents’ activity or personal accounts.

Energy savings and rent premiums are not automatic. Evaluate a proposed device on the problem it solves and the work it adds. A conventional replacement may be the better choice if the connected feature has little practical use.

Describe what you actually provide

When an upgrade is ready, update the listing with its location, hours, access arrangements and any separate charge. Include current photos. A planned gym or charger should not appear as an available amenity.

Keep a record of use, costs and recurring complaints. If residents rarely use a feature, ask why before adding more equipment. Your next improvement may be better lighting, a repaired gate or clearer instructions.

This is general information, not legal advice. Accessibility, animal accommodations, construction approvals and amenity charges require review under the rules and agreements that apply to your property.

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Johana Williams

Johana Williams

Regional Manager, Utopia Management

Johana Williams is a Regional Manager at Utopia Management with more than 20 years in property management and operational leadership. She writes about property management, landlord-tenant rules, and the rental market for Utopia Management.

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