Is your rental property listing not getting the same feedback or response from prospective tenants like it did in the past?
As an experienced management company, we can tell you that it may be because you’re not correctly marketing your property online that’s why in this article we will share with you tips you can use to improve your listing and attract more interest in your rental property.
Tip #1 – Stage Your Empty Rental Property
One of the biggest problems that most landlords face with their rental listings is that their pictures show empty rooms with precision vacuumed carpet and most prospective renters will not know what those spaces should be used for.
Instead of taking pictures of empty bedrooms you should rent furniture for a weekend and stage your rental property just so prospective renters can see how space should be used and envision themselves living there.
Tip #2 – Take High-Resolution Pictures
Don’t use your mobile phone to take pictures, use a dedicated camera to take high-resolution pictures instead.
High-resolution pictures will make your rental property stand out online from the wide variety of listings that have grainy or dark photos that were taken with older model digital cameras.
Tip #3 – Write A New Listing
Stop using the old rental property listing that you wrote five years ago.
Take the time to write a new rental listing that also includes information about amenities and other points of things to do nearby that may be of interest to your future renters.
Your listing should also include schools nearby and commute time to other points of interest nearby just so your prospective tenants will know if it’s the right rental for them or not.
Johana Williams is a Regional Manager at Utopia Management with more than 20 years in property management and operational leadership. She writes about property management, landlord-tenant rules, and the rental market for Utopia Management.
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