How to Efficiently Market Vacant Properties for Rent 

How to Efficiently Market Vacant Properties for Rent 

Johana Williams By Johana Williams · Reviewed by Peter Evering ·Sep 2019 ·2 min read

It doesn’t matter if you’re new to owning rental properties, or you’ve owned them for years, every company from a small management company, to a large investor, knows that if they have a vacant rental, they are not making money.  

The good news is that you can effectively market your vacant rental properties and get them rented fast when you follow the tips in this article. 

Tip #1 – Clean Up Your Property Inside and Out 

One thing you should do before marketing your vacant rental property is to clean it up inside and out. This clean up should also include painting the interior of your property and making repairs where needed because if your tenants see that there are areas which need to be repaired, they will wonder what else is wrong with the property. 

Tip #2 – Focus on Improving Curb Appeal 

Another important thing you should do before marketing your vacant rental property is to focus on improving its curb appeal. This step is important because if your property looks “scary” or unappealing from the outside there’s a good chance that a potential tenant may not want to check out your rental to submit an application. 

Tip #3 – Take New Pictures and Video 

Last of all, but most important, once you’ve focused on cleaning up your vacant rental property and improving its curb appeal you should next focus on taking new pictures and video of the property. 

Taking new pictures and video of your rental will help your online marketing efforts and eliminate any confusion about your property because if you were to post pictures which were taken years ago some people may wonder if the property still looks the same today. 

Get Property Management Here 

For professional Sacramento Property Management Contact Utopia Management today by calling us at (800) 294-4656 or connect with us through our website. 

Johana Williams

Johana Williams

Regional Manager, Utopia Management

Johana Williams is a Regional Manager at Utopia Management with more than 20 years in property management and operational leadership. She writes about property management, landlord-tenant rules, and the rental market for Utopia Management.

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