Do you own an apartment for rent in San Jose, CA? If so, like most landlords you are probably wondering what your potential tenants are searching for in their next apartments.
In this article, we will provide you with a complete breakdown of what your renters are searching in apartments for rent just so you can know if there are any changes or improvements that you should make to your apartments before listing them online.
What Apartment Hunters Are Searching For
Thanks to recent data from Rent Café we know that in 2018 renters were searching for apartments that were: furnished, one-bedroom, pet-friendly, and efficient. Besides these primary search terms, apartments hunters were also searching for units that were located near them, filled with amenities, and some luxuries.
Depending on the types of apartments that you own, you probably are wondering how you can apply this information to your apartments?
As an owner, one of the biggest things that you can do to improve your apartments is make them pet-friendly since most renters who own pets are usually responsible renters who also take care of their units and do everything possible to ensure that their pets don’t damage them.
Besides offering a pet-friendly apartment, it’s also best to focus on offering renters more options or amenities at your apartments like free Wi-Fi, an on-site laundry or gym area. If your apartment buildings don’t offer these features you should focus on promoting the location where your apartments are located, including what’s nearby and things to do in the area.
Apartment Hunters Want Smart Technology
One upgrade that every apartment owner can make to their units is adding smart home features like a Nest Thermostat in each apartment because, recent data from apartments.com shows that tenants in 2018-2019 want more smart features like smart locks, thermostats, and integrated home assistants that they can pair with their devices.
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Need property management for your San Jose rental properties? Contact Utopia Management by calling us at (800) 294-4656 or click here to connect with us online.