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Should you be marketing your rentals to millennials, baby boomers or both?

As a landlord, we know that you’re constantly being advised on who you should be marketing your rentals too.

Some people will say you should be marketing to Millennials while others will say Baby Boomers, but the big question is should you be marketing to one group, the other or both?

The answer to this question is you should be marketing to both groups of renters. In this article, we will provide you with valuable tips you can use to get the most exposure for your rental properties.

Tips for Marketing Your Property to Millennials

When marketing your Ventura rental property to millennials it’s important to remember that they are tech-savvy generation, so you should make sure that your listing is optimized for viewing on mobile phones and has high-quality pictures/video.

Inside the property, you should take extra steps to ensure that it’s as high tech as possible by doing things like adding USB outlets for them to easily plug in their devices, a programmable thermostat, and energy saver bulbs.

Tips for Marketing Your Property to Baby Boomers

During the process of marketing your rental property in Ventura, CA to Baby Boomers, you should also make your listing as interactive as possible while taking steps to list all the stores, shops, and amenities that may be within walk-able or public transportation distance since some Baby Boomers may no longer be driving their vehicles.

Besides making the tech enhancements above to make your rental property more convenient to millennials, you should also take steps to make it a convenient property for Baby Boomers by doing the following:

  • Remove trip hazards inside the home.
  • Install high wattage light bulbs for each room.
  • Widen doorways to make them wide enough for wheelchair access (if needed).
  • Install a shower bar in the master bedroom shower to make it easier for people to avoid falling during their shower.

Learn More

For more tips on marketing to Millennials and Baby Boomer’s contact Utopia Property Management by contacting us at (800) 294-4656 or connect with us online.

Elly Johnson stands at the forefront of content research and online branding at Utopia Management. As the Content Marketing Manager, she delves deep into understanding local real estate and rental markets, fueled by her passion for travel and keen research skills. Elly is dedicated to empowering individuals with the knowledge they need to make informed decisions about where to reside. A proud alumna of the University of South Florida, located in the vibrant heart of Tampa Bay, she holds a Bachelor of Arts in Psychology. Her academic background and extensive travel experiences uniquely position her to provide insights that resonate with diverse audiences.

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