Should you be marketing your rentals to millennials, baby boomers or both?
As a landlord, we know that you’re constantly being advised on who you should be marketing your rentals too.
Some people will say you should be marketing to Millennials while others will say Baby Boomers, but the big question is should you be marketing to one group, the other or both?
The answer to this question is you should be marketing to both groups of renters. In this article, we will provide you with valuable tips you can use to get the most exposure for your rental properties.
Tips for Marketing Your Property to Millennials
When marketing your Ventura rental property to millennials it’s important to remember that they are tech-savvy generation, so you should make sure that your listing is optimized for viewing on mobile phones and has high-quality pictures/video.
Inside the property, you should take extra steps to ensure that it’s as high tech as possible by doing things like adding USB outlets for them to easily plug in their devices, a programmable thermostat, and energy saver bulbs.
Tips for Marketing Your Property to Baby Boomers
During the process of marketing your rental property in Ventura, CA to Baby Boomers, you should also make your listing as interactive as possible while taking steps to list all the stores, shops, and amenities that may be within walk-able or public transportation distance since some Baby Boomers may no longer be driving their vehicles.
Besides making the tech enhancements above to make your rental property more convenient to millennials, you should also take steps to make it a convenient property for Baby Boomers by doing the following:
- Remove trip hazards inside the home.
- Install high wattage light bulbs for each room.
- Widen doorways to make them wide enough for wheelchair access (if needed).
- Install a shower bar in the master bedroom shower to make it easier for people to avoid falling during their shower.