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Apartments for Rent – What Renters Are Really Looking for In Their Next Apartments 

Do you own an apartment for rent in San Jose, CA? If so, like most landlords you are probably wondering what your potential tenants are searching for in their next apartments. 

In this article, we will provide you with a complete breakdown of what your renters are searching in apartments for rent just so you can know if there are any changes or improvements that you should make to your apartments before listing them online. 

What Apartment Hunters Are Searching For

Thanks to recent data from Rent Café we know that in 2018 renters were searching for apartments that were: furnished, one-bedroom, pet-friendly, and efficient. Besides these primary search terms, apartments hunters were also searching for units that were located near them, filled with amenities, and some luxuries. 

Depending on the types of apartments that you own, you probably are wondering how you can apply this information to your apartments? 

As an owner, one of the biggest things that you can do to improve your apartments is make them pet-friendly since most renters who own pets are usually responsible renters who also take care of their units and do everything possible to ensure that their pets don’t damage them. 

Besides offering a pet-friendly apartment, it’s also best to focus on offering renters more options or amenities at your apartments like free Wi-Fi, an on-site laundry or gym area. If your apartment buildings don’t offer these features you should focus on promoting the location where your apartments are located, including what’s nearby and things to do in the area. 

Apartment Hunters Want Smart Technology 

One upgrade that every apartment owner can make to their units is adding smart home features like a Nest Thermostat in each apartment because, recent data from shows that tenants in 2018-2019 want more smart features like smart locks, thermostats, and integrated home assistants that they can pair with their devices. 

Get San Jose Property Management  

Need property management for your San Jose rental properties? Contact Utopia Management by calling us at (800) 294-4656 or click here to connect with us online

Elly Johnson stands at the forefront of content research and online branding at Utopia Management. As the Content Marketing Manager, she delves deep into understanding local real estate and rental markets, fueled by her passion for travel and keen research skills. Elly is dedicated to empowering individuals with the knowledge they need to make informed decisions about where to reside. A proud alumna of the University of South Florida, located in the vibrant heart of Tampa Bay, she holds a Bachelor of Arts in Psychology. Her academic background and extensive travel experiences uniquely position her to provide insights that resonate with diverse audiences.

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