Real Estate Photography can be Tricky

Real Estate Photography can be Tricky

Johana Williams By Johana Williams · Reviewed by Peter Evering ·Oct 2019 ·5 min read

Photographs of your rental property are an important part of the listing. You’ll want clear images that show renters the space as it is. Mixed light and tight rooms can make real estate photography tricky, even for a pro.

If you are taking photos for your listing, there are a few tips and tricks you can follow to improve your results.

Hire a professional

A photographer who understands interior and natural light can help with difficult rooms. Before hiring one, look at complete rental-property galleries and ask how they handle bright windows, dark corners and narrow spaces. Our guide to taking professional-grade photos explains how to choose between hiring help and doing it yourself.

Photographing building interiors means you are often contending with bright light and dark shadows in the same shot. HDR means high dynamic range. One way to capture that range is to take multiple exposures of the same scene and blend them to preserve detail in bright and dark areas. Some cameras also offer built-in HDR. Nikon explains both methods in its HDR photography guide.

Exposure blending is different from stitching several views together into a panorama. Whichever method you use, check the result against the actual room. Avoid exaggerated colors, glowing edges or edits that hide the property’s condition.

Clean house

Make sure the property is clean both inside and out, floors vacuumed, and windows clean. Walk through the property and double-check any glass surfaces. These are highly reflective, and smudges will often show up in photos. If you’re taking pictures of a furnished property, check that chairs are aligned to tables and cushions are fluffed nicely.

If paint or another surface needs attention, finish that work before the shoot.

Small items that seem harmless in a walk-through, such as coasters and remote controls, can look like clutter in photos. Move them out of the frame before shooting. Minimal decor will make it easier for potential renters to envision their furniture in the space. Give yourself plenty of time for this step before you plan shooting.

A roomy closet or built-in storage may deserve its own photo. Keep it available for that shot rather than using every closet to hide clutter. In an occupied rental, arrange the shoot with the resident and keep personal papers, family photos and other private belongings out of the images.

Find the right light

One of the most complicated aspects of real estate photography is balancing interior light with natural light to capture details without bright areas getting washed out. Check each room at different times of day. Choose a time when you can show the room clearly without a bright window leaving the rest of it in deep shadow.

For a simple DIY shoot, start with available light and take a test photo before adding flash. Check for glare and harsh shadows. Use a steady tripod if your photos blur or you need to keep the camera still for several exposures. Nikon’s HDR guide illustrates tripod use for a series of matching shots.

Early or late sunlight may suit some rooms, but there is no single best hour for every property. Look at the room and your test image rather than following a fixed sunrise or sunset rule.

Field of view and distortion

A wide-angle lens can include more of a room in one image, but fitting everything into a single shot is not the goal. Choose an angle that shows the layout honestly. If your phone’s widest setting makes nearby furniture look stretched, try its main camera and take a second view instead. Avoid using a sweeping panorama as your only room photo.

Unless you are photographing a particular feature, make sure there is not too much ceiling or floor in the photos. Start around chest height, then adjust so you can see the room and relevant features clearly.

Also pay attention to the vertical lines in your photos and try to keep them straight. Check wall corners and the edges of window and door frames. Keep the camera level rather than pointing it up or down. Nikon’s perspective-control guide explains why tilting a camera makes building lines appear to converge.

Use your camera’s grid or level, if available, to help frame the shot. Get the angle right before shooting; editing later is not a substitute for clear framing.

Go outside

The front of the property can make a useful cover image if it clearly identifies the home and entrance. As always, pay attention to the light available before shooting. Check when the front looks clear, with manageable shadows. Nearby buildings, trees and the weather can matter as much as the direction the property faces.

Remember to get pictures of common areas, shared spaces, and amenities as well. Include a two-car garage, indoor laundry room, swimming pool or spa if the rental offers them. Show the feature clearly and explain whether it is private or shared. Photograph only amenities that will actually be available to the renter.

Before marketing your property, compare the selected photos with its current appearance. Replace old images after changes to the rooms or amenities. Good photos help explain the rental; they do not establish what rent you can charge or how soon it will lease.

Own a rental? Ask Utopia what marketing work your plan would include. Read about our property management services or call (800) 294-4656 to talk about your property.

Sources

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Johana Williams

Johana Williams

Regional Manager, Utopia Management

Johana Williams is a Regional Manager at Utopia Management with more than 20 years in property management and operational leadership. She writes about property management, landlord-tenant rules, and the rental market for Utopia Management.

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