Blog Author: Elly Johnson

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Elly Johnson

Elly Johnson stands at the forefront of content research and online branding at Utopia Management. As the Content Marketing Manager, she delves deep into understanding local real estate and rental markets, fueled by her passion for travel and keen research skills. Elly is dedicated to empowering individuals with the knowledge they need to make informed decisions about where to reside. A proud alumna of the University of South Florida, located in the vibrant heart of Tampa Bay, she holds a Bachelor of Arts in Psychology. Her academic background and extensive travel experiences uniquely position her to provide insights that resonate with diverse audiences.

5 Benefits of Social Media Marketing for Property Management

22 Jan 2024

Real estate is a fast-paced market, and the name of the game is to get as many eyes on a property as soon as it is listed. Social media has become a powerful tool that integrates community and marketing on one dynamic platform where property owners, managers, renters, and buyers can all interact. Incorporating social media into your marketing strategy offers several benefits that …

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Building Rapport with Tenants: A Guide to Effective Communication

22 Jan 2024

The success of your properties depends on your tenants, so effective communication is vital in achieving a professional and trustworthy relationship. Your property manager will be your first point of contact for some inquiries; you may prefer to be in direct touch with your tenant for other issues. Every landlord has their own style of communication and standard ground rules, but there are a …

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Relocating to Glendale, CA? Check Out These 6 Neighborhoods

22 Jan 2024

Whether you are drawn to the family-friendly attractions and top-notch public schools, the bustling nightlife and diverse cuisine, or the proximity to nature and trails, Glendale, California is a vibrant city that offers something for everyone. Glendale rental properties are peppered throughout many diverse and unique neighborhoods each offering its own charm and perks. The property managers at Utopia are here to help guide …

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Your Rental Property Inspection Guide

28 Dec 2023

Home inspections are an important responsibility in property management. These regular walkthroughs allow you to get a look at the property both before the tenant moves in and after they move out to ensure the property is left in the same state it was found upon move-in. This is also the time when you can discern any maintenance or repairs that need to be …

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Green Initiatives to Upgrade Your Rental Property

28 Dec 2023

Taking the steps to make your rental property a “green rental” has several benefits beyond having a more conscious environmental impact. A sustainable home often has a higher property value and gives you a competitive advantage in the rental market. You will also notice lower utility bills and less need for maintenance over the life of the rental meaning you or your property manager …

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No Fuss Landscaping for Your Rental Properties

28 Dec 2023

Landscaping your property can be a great investment for any home that increases value and curb appeal while optimizing the space outdoors. Before making any purchases, you’ll want to survey the space and see what you have to work with. Assess the climate and be realistic with what is expected from the tenants as far as lawn care goes. You don’t want to spend …

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Pros and Cons Guide to Investing in Multifamily Property

28 Dec 2023

Investing in a multifamily property can be a great way to diversify your real estate portfolio. The most common multifamily property comes in the form of an apartment building or multi-unit complex like a duplex or triplex. Before investing in a new form of real estate, it is always important to weigh the advantages against the risks to ensure that this is the right …

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Best Neighborhoods for Families: Portland, Oregon Edition

28 Dec 2023

Portland, Oregon is a city packed with unique little neighborhoods booming with community pride. With its laid-back vibe, focus on the environment and outdoor recreation, and surplus of locally-owned restaurants and shops, this city remains a hot spot for young people. Whether you are looking for apartments for rent in Portland or want to buy, Portland offers a little something for everyone. These 4 …

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Questions to Ask When Purchasing a Multifamily Investment Property

28 Dec 2023

Multifamily real estate properties can be a great investment offering you a steady stream of income and diversification of your portfolio. Multifamily properties typically offer a potential for a higher return on investment than single-family homes and also withstand the pressures of a recession better than a single-family home. Of course, multifamily properties also require more capital up front with a larger down payment …

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Kitchen Upgrades to Boost Your Property Value

28 Dec 2023

The kitchen is the center of the home. It is where people tend to congregate, and where food is served and drinks are poured. Crafting a welcoming and functional kitchen is a great way to increase the value of a rental home and attract quality tenants who will appreciate the space. There are a variety of upgrades that you can make that will level …

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