Elly Johnson stands at the forefront of content research and online branding at Utopia Management. As the Content Marketing Manager, she delves deep into understanding local real estate and rental markets, fueled by her passion for travel and keen research skills. Elly is dedicated to empowering individuals with the knowledge they need to make informed decisions about where to reside.
A proud alumna of the University of South Florida, located in the vibrant heart of Tampa Bay, she holds a Bachelor of Arts in Psychology. Her academic background and extensive travel experiences uniquely position her to provide insights that resonate with diverse audiences.
Vacation rentals have grown in popularity greatly over the past decade, and with good reason. Vacation rentals allow for more privacy, more space, full kitchens, and are often more affordable than hotels for longer stays. This surge makes vacation rentals a very attractive investment for property owners looking to diversify their portfolios. Of course, with any investment comes perks and downsides, so it is …
Whether you own one property or several, you’re here because you’re considering hiring a property manager. Conducting a thorough screening process can help you select the perfect property management company or individual that will suit your needs and help you run your rental property/properties with ease. And while interviewing companies to fill the role can feel tedious and stressful, it doesn’t have to be, …
There are many perks beyond additional income when it comes to owning investment properties. Whether you are buying to fix and flip for profit, purchasing land for a future endeavor, or acquiring property to rent out for a steady flow of income, the cost to get started can be high and seemingly unattainable. But there are ways in which you can obtain the finances …
Renting a home does not preclude you from adding your own unique style and making it feel like your own. There are plenty of renter-friendly upgrades you can make to a home that add warmth and personality while ensuring your security deposit remains intact. Paint One of the most obvious but often overlooked upgrades you can make to your rental home is to paint …
Replacing the flooring can be a transformative and impactful upgrade to any rental property increasing the aesthetic appeal, improving the functionality of the space, and increasing the value of the home. But with all of the modern options to choose from, making a selection that best fits the profile of your property can be challenging. There are several key considerations to take into thought …
The commercial real estate game, once known for its (frankly) sluggish ways, is in the midst of a mind-blowing transformation thanks to lightning-fast advancements in technology. Powerful technologies, such as artificial intelligence (AI) and machine learning, are turning the commercial real estate industry upside down, taking efficiency and profitability to awe-inspiring heights. The global machine-learning market is projected to grow to a staggering $20.8 …
Business 101 says that it is five times cheaper to retain a customer than it is to acquire a new one. This same concept should be applied to property owners/managers and their tenants. We know It takes great effort to find a reliable and responsible tenant, just as much effort if not more, to keep them around. An effective property management company will have …
Screening is the first step in determining whether or not a prospective tenant is a good fit for your rental property. Implementing effective and thorough screening practices can minimize future risks and help ensure the success and profitability of your investment. 1. Set minimum standards and requirements If the rental application is pre-screening, then consider the rental posting to be pre-pre-screening. When listing your …
Minimizing vacancy in your rental property is a key element in profitability. An empty property can quickly turn your profitable investment into a financial burden. Whether you are a seasoned investor with a portfolio of properties, or you are just getting started with your first rental listing, it is essential to take a proactive and strategic approach to ensure that your properties never sit …
Smart property investors look to maximize profits while offering quality living quarters to their tenants. These two goals can be achieved by making smart and affordable updates to the property thus making your properties stand out, attracting high-quality renters, and minimizing repairs down the road. Aside from boosting the value of the property, you also run the opportunity to take advantage of tax deductions …
None of the authors, contributors, administrators or anyone else connected with Utopia Management, in any way possible, can be held responsible for your use of the information contained in or linked from these web pages.
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