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How to Efficiently Market Vacant Rental Properties 

Do you have a vacant rental property in San Jose? As a longtime residential management company in the area, we can tell you that the key to success with renting a vacant property all comes down to following these tips. 

Tip #1 – Stick to The Facts and Forget the Fluff 

Are you still using the same rental listing that you wrote five years ago? If so, it’s time to go back to your computer and focus on writing a new rental listing for your vacant rental property that focuses just on the facts and doesn’t have any fluff. 

For example Bedrooms, bathrooms, square feet, location, amenities, storage, etc. 

Offering potential renters plenty of facts instead of fluff will make them more knowledgeable about your rental property when they arrive and save you the hassle of having to deal with “tire kickers” who might be interested in living there. 

Tip #2 Create A Video Walk-through 

Hire a professional photographer to create a video walk-through of your vacant rental property.  

This tip is important because every renter in this day and age will first tour a rental online before visiting that listing in person so you want to make your listing as interactive as possible so a potential tenant will really “feel” like they know the place before visiting it. 

Tip #3 – Take New Pictures  

Last of all, always take new pictures of your vacant rental property before listing it because it’s another great way to connect with potentially tech savvy renters who would be interested in living there. 

Save Time and Money Listing Your Rental with Property Management 

Are you tired of listing and managing your rental properties yourself? If so, it’s time to hire a property manager! Contact Utopia Management by calling us at (800) 294-4656 or click here to connect with us online. 

Elly Johnson stands at the forefront of content research and online branding at Utopia Management. As the Content Marketing Manager, she delves deep into understanding local real estate and rental markets, fueled by her passion for travel and keen research skills. Elly is dedicated to empowering individuals with the knowledge they need to make informed decisions about where to reside. A proud alumna of the University of South Florida, located in the vibrant heart of Tampa Bay, she holds a Bachelor of Arts in Psychology. Her academic background and extensive travel experiences uniquely position her to provide insights that resonate with diverse audiences.

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