How to Efficiently Market Vacant Rental Properties 

How to Efficiently Market Vacant Rental Properties 

Johana Williams By Johana Williams · Reviewed by Peter Evering ·Mar 2019 ·2 min read

Do you have a vacant rental property in San Jose? As a longtime residential management company in the area, we can tell you that the key to success with renting a vacant property all comes down to following these tips. 

Tip #1 – Stick to The Facts and Forget the Fluff 

Are you still using the same rental listing that you wrote five years ago? If so, it’s time to go back to your computer and focus on writing a new rental listing for your vacant rental property that focuses just on the facts and doesn’t have any fluff. 

For example Bedrooms, bathrooms, square feet, location, amenities, storage, etc. 

Offering potential renters plenty of facts instead of fluff will make them more knowledgeable about your rental property when they arrive and save you the hassle of having to deal with “tire kickers” who might be interested in living there. 

Tip #2 Create A Video Walk-through 

Hire a professional photographer to create a video walk-through of your vacant rental property.  

This tip is important because every renter in this day and age will first tour a rental online before visiting that listing in person so you want to make your listing as interactive as possible so a potential tenant will really “feel” like they know the place before visiting it. 

Tip #3 – Take New Pictures  

Last of all, always take new pictures of your vacant rental property before listing it because it’s another great way to connect with potentially tech savvy renters who would be interested in living there. 

Save Time and Money Listing Your Rental with Property Management 

Are you tired of listing and managing your rental properties yourself? If so, it’s time to hire a property manager! Contact Utopia Management by calling us at (800) 294-4656 or click here to connect with us online. 

Johana Williams

Johana Williams

Regional Manager, Utopia Management

Johana Williams is a Regional Manager at Utopia Management with more than 20 years in property management and operational leadership. She writes about property management, landlord-tenant rules, and the rental market for Utopia Management.

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