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Will Augmented Reality Change Property Management? The Answer Is Yes! 

As one of the top rental management companies in California, we’re constantly searching for the latest trends in property management and two trends that many companies are using right now to market their rental properties are augmented reality and virtual reality.  

The New Way to View A Property 

With augmented reality and virtual reality, landlords have the ability to offer potential tenants the ability to “experience” their rental properties from their smartphones or home computers before actually touring the properties in person. 

The real estate industry has been an early adopter of these technologies, but the property management world has been slow to catch on. This is changing though as more landlords and owners across the United States want to utilize newer technologies to market their investment properties in a manner that potential tenants would be used to using. 

How Much Does It Cost? 

Since we are still in the early stages of virtual and augment reality, the cost to get started with using either of these technologies in your business can be a bit pricey and can range from $100 to $3,000 or more for a camera that can take a 360-degree video. 

The good news is that if you don’t want to invest in a camera that can take 360-degree or augmented reality features, most basic iPhone’s these days offer options like slow-mo., time-lapse, and pano so you can take video inside your rental property and show tenants different perspectives from inside the unit that will set your listing apart from your competitors.  

Contact Utopia Property Management 

To learn more about the technology mentioned in this article, or to speak with us about our Ventura Property Management Services, contact Utopia Management today by calling us at (800) 294-4656 or contact us through our website




Elly Johnson stands at the forefront of content research and online branding at Utopia Management. As the Content Marketing Manager, she delves deep into understanding local real estate and rental markets, fueled by her passion for travel and keen research skills. Elly is dedicated to empowering individuals with the knowledge they need to make informed decisions about where to reside. A proud alumna of the University of South Florida, located in the vibrant heart of Tampa Bay, she holds a Bachelor of Arts in Psychology. Her academic background and extensive travel experiences uniquely position her to provide insights that resonate with diverse audiences.

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