Purchasing a rental property is a complicated matter. It takes a solid understanding of real estate trends and tracking of the market you’re interested in purchasing in, to be sure you have located a profitable area. California is home to a number of the largest cities in the country, making it an obvious option for rental investments, as a large population requires a large number of housing options. With the prices of real estate in California currently among the highest in the country, getting into the market now can seem like a daunting prospect. However, the high prices can lead to the highest returns, and can be telling of the future of California’s real estate and rental markets.

As a whole, California is facing a housing shortage. The constant lack of housing across California is compounded by the prices of homes in the state. A high median price means that when general housing supply is short, housing that is affordable becomes even scarcer. Unsold inventory across California dropped significantly at the end of 2019, with the largest drop in inventory found in November, down 22.5% from the prior year.

The California Association of Realtors reports that the end of 2019 saw a slight dip in home sales from prior months, though it  still saw over 5% increase from the year prior. This decrease is despite low mortgage rates and seemingly flat home prices (the overall median home price in California is still $589,770, which is well above the national average, and is expected to increase to closer to $608,000 by the end of 2020).

Reports show that the sales of homes between $500k and $1 million raised over 15%, while the sale of homes under $300k dropped significantly, nearly hitting a 15% drop. It is believed that these numbers are most reflective of a drop in available housing under $300k, forcing people who want to purchase homes in the state to end up in the higher price bracket, or to abstain from purchasing at all. Sales of lower-priced homes across the state have fallen due to a shortage of homes available in the lower price bracket or those offering rent control.

Overall home prices are expected to maintain, and likely will result in raising rental prices as well.

Purchasing a home is generally no longer considered a great investment unless it is being purchased to rent out. As the saying goes, “you can’t eat a house at 65.” While rental property investments are still incredibly lucrative, purchasing a home as a retirement investment is no longer seen as a great idea, as there are dwindling affordable options for housing once the live-in investment is sold.

In 2018, the US officially became a “renter nation,” with the scales finally tipping as the number of people renting surpassed the number of homeowners. In addition to the stress of making a large down payment and taking on the commitment of monthly mortgage payments, there are other factors that keep renters renting. Along with no mortgage commitments, renting a home or apartment means lower home and property maintenance costs, no chance of buying a home with hidden issues, no worrying over appliance breakage or being tied to one location.

The highest demand for housing has been seen in large metros like Los Angeles, San Diego, San Francisco and the Bay Area, and gradually pushing further inward toward San Bernardino, Sacramento, and Riverside. These are the markets expected to see the largest increase in rental rates over the coming year.

According to research and real estate data from Mashvisor, the following are the best cities to buy a house in California to rent out in 2020:

Hawthorne

Median Property Price: $844,685

Price/Square Foot: $495

Price-to-Rent Ratio: 17

Monthly Rental Income: $4,081

Oakland

Median Property Price: $770,186

Price/Square Foot: $495

Price-to-Rent Ratio: 22

Monthly Rental Income: $2,859

Sacramento

Median Property Price: $413,177

Price/Square Foot: $266

Price-to-Rent Ratio: 22

Monthly Rental Income: $1,585

Riverside

Median Property Price: $481,070

Price/Square Foot: $254

Price-to-Rent Ratio: 19

Monthly Rental Income: $2,116

San Bernardino

Median Property Price: $338,253

Price/Square Foot: $235

Price-to-Rent Ratio: 16

Monthly Rental Income: $1,813

Get Bay Area Property Management 

For Bay Area Property Management Contact Utopia Management today by calling us at (800) 294-4656 or click here to connect with us online.

Johana Williams

Johana has spent over 20 years in property management and operational leadership, learning the business from the ground up. She’s known for building systems that actually work, helping people grow into confident leaders, and finding practical solutions when things get complicated. She runs on coffee, keeps her cool under pressure, laughs often (and loudly), and genuinely cares about the people behind the work. At the end of the day, she’s driven by progress, clarity, and helping both teams and businesses do better than they did yesterday.

Subscribe to our Weekly Newsletter

Subscribe to over 10,000 homeowners who get exclusive insights on Property Management Strategy & Operations and Tenant Relations & Retention, delivered straight to your inbox.

Subscribe to our weekly newsletter

"*" indicates required fields

By filling out and submitting this form, I consent to receive marketing emails and SMS messages from Utopia Property Management.

You may unsubscribe or change your preferences at any time. Your personal information will be handled in accordance with our Privacy Policy.

How can Utopia Management help you?

Get Started Today
30 Years Experience
9,000 Properties Managed
4.9 Star Rating

Utopia Management

★★★★★
★★★★★
4.9/5

2,266 reviews

  • K
    Kase Weston
    5 out of 5

    I love how dependable Utopia Property Management is. Maintenance happens promptly, rent collection remains organized, and tenants stay happy. I feel fully confident and satisfied managing my properties.

  • F
    Finnick Turner
    5 out of 5

    Utopia Property Management made property ownership enjoyable and rewarding. I see stable income, happy tenants, and smooth operations. Every aspect of management feels professional and satisfying.

  • B
    Brantley Hall
    5 out of 5

    I feel stress-free with Utopia Property Management. Daily operations, tenant concerns, and maintenance requests are handled efficiently. Every property runs smoothly, and I feel completely satisfied as an owner.

  • C
    Cullen Briggs
    5 out of 5

    Utopia Property Management ensures every detail gets attention. I maintained high-quality units, kept tenants happy, and handled finances confidently. Managing properties became professional, organized, and gratifying.

  • E
    Ellis Henry
    5 out of 5

    I gained real peace of mind with Utopia Property Management. Emergency repairs, regular inspections, and tenant communication all run smoothly. Properties stay safe, well-maintained, and fully under control.

  • R
    Rhodes Walker
    5 out of 5

    Utopia Property Management keeps everything running perfectly. I resolved tenant issues quickly, coordinated vendors efficiently, and tracked financials easily. Every process feels professional and deeply satisfying.

  • S
    Shepherd Miles
    5 out of 5

    I enjoy working with Utopia Property Management. Rent collection runs reliably, repairs occur promptly, and tenants stay satisfied. Every property feels professionally managed and worry-free.

  • J
    Judson Hale
    5 out of 5

    Utopia Property Management turned property management into a smooth experience. I handled tasks efficiently, tenants stayed happy, and everything remained organized. Ownership feels completely under control and rewarding.

  • H
    Holt Anderson
    5 out of 5

    I feel confident in my investments thanks to Utopia Property Management. Inspections, preventive maintenance, and tenant care occur reliably, keeping properties well-maintained and income steady.

  • L
    Lawson Barrett
    5 out of 5

    Tenant relations became positive and easy with Utopia Property Management. I addressed concerns quickly, kept units in top shape, and saw long-term occupancy increase significantly.

  • F
    Flynn Rivers
    5 out of 5

    I trust Utopia Property Management completely. Leasing, maintenance, and rent collection occur seamlessly, creating reliable income. Every interaction reassures me that properties stay safe and professionally managed.

  • Z
    Zayne Marshall
    5 out of 5

    Utopia Property Management improved tenant happiness noticeably. I responded to requests easily, repairs occurred quickly, and residents expressed satisfaction. Knowing properties ran smoothly brought real peace of mind.

  • T
    Tate Emerson
    5 out of 5

    I love how organized Utopia Property Management keeps everything. Financial statements arrive on time, maintenance requests are resolved quickly, and tenants feel valued. Ownership feels completely under control.

  • R
    Ryker Boone
    5 out of 5

    Utopia Property Management exceeded my expectations. I handled leasing effortlessly, units stayed occupied, and tenants remained happy. Every process felt smooth, professional, and extremely satisfying.

  • R
    Rylan Hayes
    5 out of 5

    I feel fully supported with Utopia Property Management. Maintenance happens promptly, tenants communicate positively, and financial tracking stays clear. Managing properties became easier and genuinely stress-free.

  • R
    River Brooks
    5 out of 5

    Utopia Property Management made ownership enjoyable. I experienced seamless rent collection, quick maintenance resolutions, and happy tenants. Every interaction left me confident and completely satisfied with property performance.

  • L
    Ledger Scott
    5 out of 5

    Attention to detail defines Utopia Property Management. Inspections, maintenance, and reporting are all thorough and accurate. Confidence in asset protection grows every day.

  • B
    Briggs Hunter
    5 out of 5

    Utopia Property Management delivers outstanding care for every property. Communication stays prompt, issues get resolved quickly, and tenants feel respected. Property ownership has become far easier and stress-free.

  • B
    Bowen Briggs
    5 out of 5

    Utopia Property Management enhances property value and tenant experience simultaneously. Well-maintained units, timely repairs, and professional management make ownership rewarding.

  • G
    Griffin Hayes
    5 out of 5

    Clear reporting and transparency make Utopia Property Management stand out. Monthly statements are easy to understand, keeping financials fully visible.

  • L
    Lennox Carter
    5 out of 5

    Working with Utopia Property Management feels collaborative. Recommendations are thoughtful, and property management aligns with long-term goals.

  • A
    Archer Boone
    5 out of 5

    Utopia Property Management’s proactive approach prevents small problems from turning into major issues. Inspections and preventive maintenance are always on schedule.

  • Z
    Zander Walsh
    5 out of 5

    Trustworthy service is the hallmark of Utopia Property Management. Every promise is kept, creating confidence in long-term investment growth.

  • C
    Callum Hines
    5 out of 5

    Utopia Property Management reduces vacancy periods with effective marketing and strategic tenant placement. Property income is more consistent and reliable.

  • R
    Ronan Foster
    5 out of 5

    Professionalism shines in every interaction with Utopia Property Management. Their team handles challenges efficiently and ensures operations run smoothly.

Let’s Talk

How Can We Help

Get Started