Pros and Cons of Blogging on Your Rental Property Website
If you have a website for your rental property business, you may have considered starting a blog in order to boost your traffic. While running a blog on your site can help drive traffic, it’s important to understand how and see the value of blogging in comparison to or in combination with other traffic-boosting techniques. There are advantages and disadvantages to blogging, and whether it’s a good strategy for you depends on your individual needs and resources. Consider whether the rewards of blogging will be worth the effort before you start writing articles.
Advantages of Blogging
The main advantage of running a blog is to attract leads and drive traffic to your rental site. By writing blog pages on topics related to your properties or directed at renters, you are creating more opportunities for consumers to find your website and browse your properties.
There are three main qualities of a successful blog: consistency, relevance, and quality. If you want your rental blog to drive traffic to your site, it’s important to post consistently. You should post at least four times a month; successful blogs have new posts as often as every other day. Additionally, choose topics that are relevant and useful to your target audience, and make sure your blogs are well-written, easy to read, and have genuine, informative content. If you mostly rent to university students, then write about nearby free parking, public transit options, the best cheap restaurants, or small apartment organization hacks. Consider your site’s main search keywords or questions that your target audience might ask, and write blog posts related to these topics.
If you’re in tight competition with other rental companies in the area, having a well maintained blog can put you above the rest. By offering useful and relevant information about local activities, amenities, and neighborhood guides, you can distinguish your company from the others and have a personable approach to potential renters.
Another main benefit of blogging is that it can be relatively low-cost. All you need to do is hire a writer, or you can even write blog posts yourself. If you’re on a tight budget, this can be an affordable way to buff up your website.
Disadvantages of Blogging
The most important consideration to make is that without other SEO techniques, blogging may not be worth the hassle. To fully reap the benefits of the blog pages you create, it’s best to partner them with other strategies such as linkbuilding in order to really boost the chances that your target audience comes across your site. Without some form of advertisement or domain authority, a rental blog will simply remain buried under mountains of other blog posts and real estate articles. Additionally, if you aren’t trying any other strategies, there are other ways to improve your website’s traffic that may be a more effective place to start than a blog.
Another drawback is that even when done properly, maintaining a blog won’t bring you immediate results like advertising will. It takes time for a blog to gain traction and authority, and it’s more of a long-term strategy in terms of making your website more prominent online. If you’re looking to fill vacant units, blogging isn’t the way to do it.
Of course, a main drawback of blogging is that it costs time and energy. Consistently writing high quality blogs is a part-time job in itself, and if you don’t have the time or resources to do it yourself, you’ll have to hire a writer, which is an additional expense in your budget. So, before spending any time or money on blog posts, make sure you have a proper blogging strategy.
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