Should you be marketing your rental to millennials, baby boomers or both?
By Utopia Property Management
TEMECULA, CA. – These days there’s no denying that everyone is marketing to Millennials because they are the next “it” generation that everyone will be talking about for the next 50-70 years.
As an owner, the big question you should be asking yourself is if you should be marketing to Millennials, Baby Boomers, or both.
Millennials vs. Baby Boomers
If you were to call a list of management companies in Temecula they would tell you that you should be marketing to one class of renters versus the other but the reality is that smart marketing means that you’re targeting your marketing to both classes of renters.
Even though most Millennials are in their 20’s and 30’s, the reality is that you shouldn’t be promoting your rental property to Baby Boomers because they are living longer and many people who identify themselves in this age group actually prefer to be renting instead of buying.
Make Sure Your Property Can Be Found Everywhere
When marketing your Temecula rental property one of the most important things you should be doing is making sure that your rental can be found everywhere online. This means you should be promoting it on websites like rent.com and Craigslist plus other websites that you know renters hang out on online.
If you prefer to rent to Millennials vs. Baby Boomers, it’s best to think about your target market and create an “avatar” for your ideal renter because this will also give you insight into what their interests are and where they might be hanging out online.
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