Stumped on Social Media? 4 Post Ideas for Multifamily Marketing

When it comes to connecting with your audience and expanding the prospect pool for your multifamily properties, advertising on social media is essential. And when advertising on modern platforms, you need to have a modern message. Using social media to promote real estate is about building a community, in addition to showing off what you have to offer.

One of the keys to successful social media marketing is consistent and creative posting. If you don’t have a lot of experience marketing on social media platforms (or even if you do), this can get exhausting over time, and you might fall into a cycle of the same predictable content. It’s important to keep your audience interested and engaged, so here are a few ideas to keep your creative juices flowing and help drive traffic to your profiles:

Testimonial Feature

Of course, it’s always important to give your residents ample and accessible opportunities to offer feedback about their experience. When you receive strong testimonials, don’t pass up the opportunity to share them with the world. There’s nothing more convincing to a prospective renter than hearing positive words from an actual resident. So share those testimonials, and thank the residents who wrote them. This gives you the opportunity to tag your residents, encouraging them to share the post with their followers. This type of community engagement shows prospects that you care about residents and will maintain close communication.

In addition to testimonials, share updates about resident feedback that has been responded to or issues that have been resolved. When you listen and respond to tenant complaints and suggestions, show it off! This not only updates your current residents, but shows you maintain a strong relationship with tenants.

Amenity Showcase

Highlighting a new or popular amenity is always a reliable fallback post. The best way to highlight community amenities is to tie it into current events, a particular audience, or seasons. For example, remote work spaces and offices are currently a hot and relevant amenity to showcase any time. In the summertime, show off the community pool or shaded outdoor areas, and in the wintertime, highlight indoor community spaces or cozy amenities like a shared fire pit.

It’s always a good idea to post about the most recently added amenities or upcoming developments and plans. If new construction is in the works, post exclusive behind-the-scenes tours and updates.

When showcasing amenities, always share photos of the amenity itself, and emphasize how it solves a problem a prospective resident might have or offers something the other competition may not. To make it even more personable, share a photo or video of someone actively using the amenity.

FAQ Answers

Whenever you receive a generalize question from a prospective renter, make note of it in a log of frequently asked questions. In addition to having an FAQ page on your site, you can answer these questions in social media posts. FAQs make great content for Instagram stories; save them in a collection on your profile so they can be easily accessed at any time. Additionally, you can recycle these posts by re-sharing them later on. Always add information on how prospects and residents can contact you to get their questions answered.

Company Highlight

Making your preferred employer list public information is a great way to easily connect with the community. Highlight individual companies to give them a spotlight — be sure to tag them in the post. Discuss the benefits of your relationship with the company and your appreciation for their services. This encourages the company to share your post, and shows prospects how your business ties make life more enjoyable in the complex.

Additional Tips

• Create content that is shareable: When creating your posts, think about what your audience would want to share on their stories or send to friends. Having content that gets shared can quickly multiply your post reach and engagement.
• Focus on the small things: Not every post has to be a large announcement, especially if you want to stay active almost every day. Don’t clump a lot of information into each post — keep your content simple and emphasize each detail. If you have a lot to say, split it up into multiple posts.
• Get personal: Simple posts like jokes or relatable updates make your profile personable and inviting, especially to a younger audience. Don’t be afraid to be casual and friendly with your content.
• Ask the audience: Instead of simply queuing up your posts, ask your followers what they’re most excited to see next. Run a poll, giving followers the option of two big reveals; this turns 2 posts into 3 or 4, and encourages followers to stay updated.

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